In Juneau, Alaska, food trucks represent more than just convenience — they embody local tradition and community spirit. At the heart of this thriving scene stands Pucker Wilson’s, known for its comforting American classics and genuine community connections. Born and raised in Juneau, owner Chad Edwards has shaped Pucker Wilson’s into a local icon, blending his Alaska roots with a passion for simple, nostalgic comfort food.
From Alaska Marine Highways to Local Food Favorite
Chad’s culinary journey began on the Alaska Marine Highway, where he cooked for hundreds, mastering institutional-style ferry meals like lasagna for 200 people and large kettles of soup. This large-scale, comfort-food approach deeply influenced his philosophy at Pucker Wilson’s.
“My background is a bit different than many in the industry. I’ve worked in upscale kitchens, but making large amounts of comfort food and feeding many people is what truly resonates with me,” Chad explains. “We keep our menu small, focusing on dishes we execute consistently and exceptionally well, whether it’s burgers or our popular brisket.”
Taking a Culinary Leap
Opening in 2014, Pucker Wilson’s quickly became a hit. “Initially, it felt like a midlife crisis,” Chad admits. “I wasn’t sure I wanted to cook professionally. My girlfriend encouraged me, reminding me cooking was what I loved and knew best. It felt like a Hail Mary pass, but customers showed up immediately, and our business has grown every month since.”
Community Roots and Steady Expansion
Pucker Wilson’s first location, fondly known as “the flagship,” operates at the Juneau Arts and Humanities Council, serving as a year-round local burger hub. Its success led Chad to expand in 2017, opening a second, larger location in the Mendenhall Valley, an area previously underserved in dining options.
“We’ve always prioritized the local Juneau community,” Chad emphasizes. “Initially, we didn’t cater to visitors, focusing instead on serving our neighbors year-round. But recently, we’ve embraced the strong tourism industry here by opening a third location downtown, which has been fantastic. We now offer patrons the chance to enjoy a meal with a margarita or beer — a new venture for us.”
The downtown spot, located on Franklin Street inside the food truck park downtown, significantly expanded Pucker Wilson’s footprint and workforce, growing the team from eight to 25 employees.
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Connectivity That Keeps the Burgers Grilling
Dependable internet connectivity, provided by GCI, remains essential for the bustling food trucks. “GCI provides the lifeblood for our point-of-sale system,” Chad notes. “Operating food trucks means we face unique connectivity challenges, especially with our tablet-based drive-through system. GCI’s hands-on, local support has been instrumental in creatively solving these issues.”
Chad appreciates the local feel and personalized attention from GCI, highlighting his longstanding relationship with team members at the local store. “With GCI, I’m on a first-name basis with everyone, and their creative solutions help ensure our business runs smoothly.”
Giving Back and Creating Local Traditions
Beyond burgers, Pucker Wilson’s actively contributes to the Juneau community through events like the annual Christmas Day free cheeseburger giveaway, a beloved local tradition since 2016.
“It’s incredibly rewarding to give back and create memorable community events,” Chad shares. “Last year, our free brisket event in the valley attracted over 2,000 people. It’s moments like these — filled with community spirit and excitement — that make running Pucker Wilson’s truly special.”
Reflecting on the past decade, Chad finds joy not only in the business’ success, but also in building lasting relationships with his team. “Seeing our staff grow professionally and personally alongside the business is deeply rewarding.”
Through its dedication to quality, simplicity, and community, Pucker Wilson’s remains a cherished Juneau staple, serving nostalgic comfort food that brings people together, meal after memorable meal.